--- a/browser/app/profile/firefox.js
+++ b/browser/app/profile/firefox.js
@@ -1616,17 +1616,17 @@ pref("browser.contentblocking.reportBrea
 #endif
 // Show report breakage for tracking cookies in all channels.
 pref("browser.contentblocking.rejecttrackers.reportBreakage.enabled", true);
 
 pref("browser.contentblocking.reportBreakage.url", "https://tracking-protection-issues.herokuapp.com/new");
 
 pref("browser.contentblocking.introCount", 0);
 
-pref("browser.contentblocking.maxIntroCount", 5);
+pref("browser.contentblocking.maxIntroCount", 0);
 // 1800 = 30 min in seconds
 pref("browser.contentblocking.introDelaySeconds", 1800);
 
 // Enables the new Protections Panel.
 #ifdef NIGHTLY_BUILD
 pref("browser.protections_panel.enabled", true);
 #endif