--- a/browser/components/preferences/in-content/privacy.inc.xul
+++ b/browser/components/preferences/in-content/privacy.inc.xul
@@ -18,17 +18,17 @@
 <!-- Tracking / Content Blocking -->
 <groupbox id="trackingGroup" data-category="panePrivacy" hidden="true" aria-describedby="contentBlockingDescription">
   <label id="contentBlockingHeader"><html:h2 data-l10n-id="content-blocking-enhanced-tracking-protection"/></label>
   <vbox data-subcategory="trackingprotection">
     <hbox align="start">
       <image id="trackingProtectionShield"/>
       <vbox flex="1">
         <description class="description-with-side-element">
-          <html:span id="contentBlockingDescription" class="tail-with-learn-more" data-l10n-id="content-blocking-section-description"></html:span>
+          <html:span id="contentBlockingDescription" class="tail-with-learn-more" data-l10n-id="content-blocking-section-top-level-description"></html:span>
           <label id="contentBlockingLearnMore" class="learnMore" data-l10n-id="content-blocking-learn-more" is="text-link"/>
         </description>
       </vbox>
       <vbox>
         <!-- Please don't remove the wrapping hbox/vbox/box for these elements. It's used to properly compute the search tooltip position. -->
         <hbox>
           <button id="trackingProtectionExceptions"
                   is="highlightable-button"

--- a/browser/locales/en-US/browser/preferences/preferences.ftl
+++ b/browser/locales/en-US/browser/preferences/preferences.ftl
@@ -889,17 +889,17 @@ addressbar-locbar-openpage-option =
     .accesskey = O
 
 addressbar-suggestions-settings = Change preferences for search engine suggestions
 
 ## Privacy Section - Content Blocking
 
 content-blocking-enhanced-tracking-protection = Enhanced Tracking Protection
 
-content-blocking-section-description = Protect your privacy while you browse. Block invisible content that tracks the sites you visit and profiles you. Blocking some of this content may make pages load faster.
+content-blocking-section-top-level-description = Trackers follow you around online to collect information about your browsing habits and interests. { -brand-short-name } blocks many of these trackers and other malicious scripts.
 
 content-blocking-learn-more = Learn more
 
 # The terminology used to refer to categories of Content Blocking is also used in chrome/browser/browser.properties and should be translated consistently.
 # "Standard" in this case is an adjective, meaning "default" or "normal".
 content-blocking-setting-standard =
   .label = Standard
   .accesskey = d