--- a/mobile/android/base/background/announcements/AnnouncementsConstants.java
+++ b/mobile/android/base/background/announcements/AnnouncementsConstants.java
@@ -5,17 +5,17 @@
 package org.mozilla.gecko.background.announcements;
 
 import org.mozilla.gecko.sync.GlobalConstants;
 
 import android.app.AlarmManager;
 
 public class AnnouncementsConstants {
   // Not `final` so we have the option to turn this on at runtime with a magic addon.
-  public static boolean DISABLED = true;
+  public static boolean DISABLED = false;
 
   public static final String GLOBAL_LOG_TAG = "GeckoAnnounce";
   public static final String ACTION_ANNOUNCEMENTS_PREF = "org.mozilla.gecko.ANNOUNCEMENTS_PREF";
 
   static final String PREFS_BRANCH = "background";
   static final String PREF_LAST_FETCH_LOCAL_TIME  = "last_fetch";
   static final String PREF_LAST_FETCH_SERVER_DATE = "last_announce_date";
   static final String PREF_LAST_LAUNCH = "last_firefox_launch";