--- a/accessible/jsat/ContentControl.jsm
+++ b/accessible/jsat/ContentControl.jsm
@@ -164,17 +164,17 @@ this.ContentControl.prototype = {
 
   handleActivate: function cc_handleActivate(aMessage) {
     let activateAccessible = (aAccessible) => {
       Logger.debug(() => {
         return ['activateAccessible', Logger.accessibleToString(aAccessible)];
       });
       try {
         if (aMessage.json.activateIfKey &&
-          aAccessible.role != Roles.KEY) {
+          !Utils.isActivatableOnFingerUp(aAccessible)) {
           // Only activate keys, don't do anything on other objects.
           return;
         }
       } catch (e) {
         // accessible is invalid. Silently fail.
         return;
       }
 
@@ -205,17 +205,17 @@ this.ContentControl.prototype = {
         for (let eventType of ['mousedown', 'mouseup']) {
           let evt = this.document.createEvent('MouseEvents');
           evt.initMouseEvent(eventType, true, true, this.window,
             x, y, 0, 0, 0, false, false, false, false, 0, null);
           node.dispatchEvent(evt);
         }
       }
 
-      if (aAccessible.role !== Roles.KEY) {
+      if (!Utils.isActivatableOnFingerUp(aAccessible)) {
         // Keys will typically have a sound of their own.
         this._contentScope.get().sendAsyncMessage('AccessFu:Present',
           Presentation.actionInvoked(aAccessible, 'click'));
       }
     };
 
     let focusedAcc = Utils.AccRetrieval.getAccessibleFor(
       this.document.activeElement);

--- a/accessible/jsat/Presentation.jsm
+++ b/accessible/jsat/Presentation.jsm
@@ -477,17 +477,17 @@ B2GPresenter.prototype.pivotChanged =
 
     return {
       type: this.type,
       details: {
         eventType: 'vc-change',
         data: UtteranceGenerator.genForContext(aContext),
         options: {
           pattern: this.PIVOT_CHANGE_HAPTIC_PATTERN,
-          isKey: aContext.accessible.role === Roles.KEY,
+          isKey: Utils.isActivatableOnFingerUp(aContext.accessible),
           reason: this.pivotChangedReasons[aReason],
           isUserInput: aIsUserInput
         }
       }
     };
   };
 
 B2GPresenter.prototype.valueChanged =

--- a/accessible/jsat/Utils.jsm
+++ b/accessible/jsat/Utils.jsm
@@ -465,16 +465,24 @@ this.Utils = { // jshint ignore:line
       // emulator add-on.
       window.dispatchEvent(new window.CustomEvent(aType, {
         bubbles: true,
         cancelable: true,
         detail: details
       }));
     }
 
+  },
+
+  isActivatableOnFingerUp: function isActivatableOnFingerUp(aAccessible) {
+    if (aAccessible.role === Roles.KEY) {
+      return true;
+    }
+    let quick_activate = this.getAttributes(aAccessible)['moz-quick-activate'];
+    return quick_activate && JSON.parse(quick_activate);
   }
 };
 
 /**
  * State object used internally to process accessible's states.
  * @param {Number} aBase     Base state.
  * @param {Number} aExtended Extended state.
  */