--- a/browser/extensions/e10srollout/bootstrap.js
+++ b/browser/extensions/e10srollout/bootstrap.js
@@ -7,17 +7,17 @@ const {classes: Cc, interfaces: Ci, util
 
 Cu.import("resource://gre/modules/Preferences.jsm");
 Cu.import("resource://gre/modules/Services.jsm");
 Cu.import("resource://gre/modules/UpdateUtils.jsm");
 
  // The amount of people to be part of e10s
 const TEST_THRESHOLD = {
   "beta"    : 0.5,  // 50%
-  "release" : 0.1,  // 10%
+  "release" : 1.0,  // 100%
 };
 
 const PREF_COHORT_SAMPLE       = "e10s.rollout.cohortSample";
 const PREF_COHORT_NAME         = "e10s.rollout.cohort";
 const PREF_E10S_OPTED_IN       = "browser.tabs.remote.autostart";
 const PREF_E10S_FORCE_ENABLED  = "browser.tabs.remote.force-enable";
 const PREF_E10S_FORCE_DISABLED = "browser.tabs.remote.force-disable";
 const PREF_TOGGLE_E10S         = "browser.tabs.remote.autostart.2";