--- a/browser/components/places/PlacesUIUtils.jsm
+++ b/browser/components/places/PlacesUIUtils.jsm
@@ -821,22 +821,22 @@ this.PlacesUIUtils = {
     this._openNodeIn(aNode, window.whereToOpenLink(aEvent, false, true), window);
   },
 
   /**
    * Loads the node's URL in the appropriate tab or window or as a
    * web panel.
    * see also openUILinkIn
    */
-  openNodeIn: function PUIU_openNodeIn(aNode, aWhere, aView) {
+  openNodeIn: function PUIU_openNodeIn(aNode, aWhere, aView, aPrivate) {
     let window = aView.ownerWindow;
-    this._openNodeIn(aNode, aWhere, window);
+    this._openNodeIn(aNode, aWhere, window, aPrivate);
   },
 
-  _openNodeIn: function PUIU_openNodeIn(aNode, aWhere, aWindow) {
+  _openNodeIn: function PUIU_openNodeIn(aNode, aWhere, aWindow, aPrivate=false) {
     if (aNode && PlacesUtils.nodeIsURI(aNode) &&
         this.checkURLSecurity(aNode, aWindow)) {
       let isBookmark = PlacesUtils.nodeIsBookmark(aNode);
 
       if (!PrivateBrowsingUtils.isWindowPrivate(aWindow)) {
         if (isBookmark)
           this.markPageAsFollowedBookmark(aNode.uri);
         else
@@ -850,18 +850,20 @@ this.PlacesUIUtils = {
                        .itemHasAnnotation(aNode.itemId, this.LOAD_IN_SIDEBAR_ANNO)) {
           let browserWin = this._getTopBrowserWin();
           if (browserWin) {
             browserWin.openWebPanel(aNode.title, aNode.uri);
             return;
           }
         }
       }
+
       aWindow.openUILinkIn(aNode.uri, aWhere, {
-        inBackground: Services.prefs.getBoolPref("browser.tabs.loadBookmarksInBackground")
+        inBackground: Services.prefs.getBoolPref("browser.tabs.loadBookmarksInBackground"),
+        private: aPrivate,
       });
     }
   },
 
   /**
    * Helper for guessing scheme from an url string.
    * Used to avoid nsIURI overhead in frequently called UI functions.
    *

--- a/browser/components/places/content/controller.js
+++ b/browser/components/places/content/controller.js
@@ -2,16 +2,18 @@
 /* This Source Code Form is subject to the terms of the Mozilla Public
  * License, v. 2.0. If a copy of the MPL was not distributed with this
  * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
 
 XPCOMUtils.defineLazyModuleGetter(this, "ForgetAboutSite",
                                   "resource://gre/modules/ForgetAboutSite.jsm");
 XPCOMUtils.defineLazyModuleGetter(this, "NetUtil",
                                   "resource://gre/modules/NetUtil.jsm");
+XPCOMUtils.defineLazyModuleGetter(this, "PrivateBrowsingUtils",
+                                  "resource://gre/modules/PrivateBrowsingUtils.jsm");
 
 // XXXmano: we should move most/all of these constants to PlacesUtils
 const ORGANIZER_ROOT_BOOKMARKS = "place:folder=BOOKMARKS_MENU&excludeItems=1&queryType=1";
 
 // No change to the view, preserve current selection
 const RELOAD_ACTION_NOTHING = 0;
 // Inserting items new to the view, select the inserted rows
 const RELOAD_ACTION_INSERT = 1;
@@ -173,16 +175,17 @@ PlacesController.prototype = {
       if (this._view.selType != "single") {
         let rootNode = this._view.result.root;
         if (rootNode.containerOpen && rootNode.childCount > 0)
           return true;
       }
       return false;
     case "placesCmd_open":
     case "placesCmd_open:window":
+    case "placesCmd_open:privatewindow":
     case "placesCmd_open:tab":
       var selectedNode = this._view.selectedNode;
       return selectedNode && PlacesUtils.nodeIsURI(selectedNode);
     case "placesCmd_new:folder":
       return this._canInsert();
     case "placesCmd_new:bookmark":
       return this._canInsert();
     case "placesCmd_new:separator":
@@ -258,16 +261,19 @@ PlacesController.prototype = {
       this.selectAll();
       break;
     case "placesCmd_open":
       PlacesUIUtils.openNodeIn(this._view.selectedNode, "current", this._view);
       break;
     case "placesCmd_open:window":
       PlacesUIUtils.openNodeIn(this._view.selectedNode, "window", this._view);
       break;
+    case "placesCmd_open:privatewindow":
+      PlacesUIUtils.openNodeIn(this._view.selectedNode, "window", this._view, true);
+      break;
     case "placesCmd_open:tab":
       PlacesUIUtils.openNodeIn(this._view.selectedNode, "tab", this._view);
       break;
     case "placesCmd_new:folder":
       this.newItem("folder");
       break;
     case "placesCmd_new:bookmark":
       this.newItem("bookmark");
@@ -596,17 +602,20 @@ PlacesController.prototype = {
     var visibleItemsBeforeSep = false;
     var usableItemCount = 0;
     for (var i = 0; i < aPopup.childNodes.length; ++i) {
       var item = aPopup.childNodes[i];
       if (item.localName != "menuseparator") {
         // We allow pasting into tag containers, so special case that.
         var hideIfNoIP = item.getAttribute("hideifnoinsertionpoint") == "true" &&
                          noIp && !(ip && ip.isTag && item.id == "placesContext_paste");
-        var shouldHideItem = hideIfNoIP || !this._shouldShowMenuItem(item, metadata);
+        var hideIfPrivate = item.getAttribute("hideifprivatebrowsing") == "true" &&
+                            PrivateBrowsingUtils.isWindowPrivate(window);
+        var shouldHideItem = hideIfNoIP || hideIfPrivate ||
+                             !this._shouldShowMenuItem(item, metadata);
         item.hidden = item.disabled = shouldHideItem;
 
         if (!item.hidden) {
           visibleItemsBeforeSep = true;
           usableItemCount++;
 
           // Show the separator above the menu-item if any
           if (separator) {
@@ -1685,16 +1694,17 @@ function goUpdatePlacesCommands() {
   var placesController = doGetPlacesControllerForCommand("placesCmd_open");
   function updatePlacesCommand(aCommand) {
     goSetCommandEnabled(aCommand, placesController &&
                                   placesController.isCommandEnabled(aCommand));
   }
 
   updatePlacesCommand("placesCmd_open");
   updatePlacesCommand("placesCmd_open:window");
+  updatePlacesCommand("placesCmd_open:privatewindow");
   updatePlacesCommand("placesCmd_open:tab");
   updatePlacesCommand("placesCmd_new:folder");
   updatePlacesCommand("placesCmd_new:bookmark");
   updatePlacesCommand("placesCmd_new:separator");
   updatePlacesCommand("placesCmd_show:info");
   updatePlacesCommand("placesCmd_moveBookmarks");
   updatePlacesCommand("placesCmd_reload");
   updatePlacesCommand("placesCmd_sortBy:name");

--- a/browser/components/places/content/placesOverlay.xul
+++ b/browser/components/places/content/placesOverlay.xul
@@ -49,16 +49,18 @@
   <commandset id="placesCommands"
               commandupdater="true"
               events="focus,sort,places"
               oncommandupdate="goUpdatePlacesCommands();">
     <command id="placesCmd_open"
              oncommand="goDoPlacesCommand('placesCmd_open');"/>
     <command id="placesCmd_open:window"
              oncommand="goDoPlacesCommand('placesCmd_open:window');"/>
+    <command id="placesCmd_open:privatewindow"
+             oncommand="goDoPlacesCommand('placesCmd_open:privatewindow');"/>
     <command id="placesCmd_open:tab"
              oncommand="goDoPlacesCommand('placesCmd_open:tab');"/>
 
     <command id="placesCmd_new:bookmark"
              oncommand="goDoPlacesCommand('placesCmd_new:bookmark');"/>
     <command id="placesCmd_new:folder"
              oncommand="goDoPlacesCommand('placesCmd_new:folder');"/>
     <command id="placesCmd_new:separator"
@@ -124,16 +126,23 @@
               selectiontype="multiple"
               selection="link"/>
     <menuitem id="placesContext_open:newwindow"
               command="placesCmd_open:window"
               label="&cmd.open_window.label;"
               accesskey="&cmd.open_window.accesskey;"
               selectiontype="single"
               selection="link"/>
+    <menuitem id="placesContext_open:newprivatewindow"
+              command="placesCmd_open:privatewindow"
+              label="&cmd.open_private_window.label;"
+              accesskey="&cmd.open_private_window.accesskey;"
+              selectiontype="single"
+              selection="link"
+              hideifprivatebrowsing="true"/>
     <menuseparator id="placesContext_openSeparator"/>
     <menuitem id="placesContext_new:bookmark"
               command="placesCmd_new:bookmark"
               label="&cmd.new_bookmark.label;"
               accesskey="&cmd.new_bookmark.accesskey;"
               selectiontype="any"
               hideifnoinsertionpoint="true"/>
     <menuitem id="placesContext_new:folder"

--- a/browser/locales/en-US/chrome/browser/places/places.dtd
+++ b/browser/locales/en-US/chrome/browser/places/places.dtd
@@ -47,16 +47,18 @@
 <!ENTITY cmd.delete.accesskey           "D">
 <!ENTITY cmd.deleteDomainData.label     "Forget About This Site">
 <!ENTITY cmd.deleteDomainData.accesskey "F">
 
 <!ENTITY cmd.open.label                  "Open">
 <!ENTITY cmd.open.accesskey              "O">
 <!ENTITY cmd.open_window.label           "Open in a New Window">
 <!ENTITY cmd.open_window.accesskey       "N">
+<!ENTITY cmd.open_private_window.label     "Open in a New Private Window">
+<!ENTITY cmd.open_private_window.accesskey "P">
 <!ENTITY cmd.open_tab.label              "Open in a New Tab">
 <!ENTITY cmd.open_tab.accesskey          "w">
 <!ENTITY cmd.open_all_in_tabs.label      "Open All in Tabs">
 <!ENTITY cmd.open_all_in_tabs.accesskey  "O">
 
 <!ENTITY cmd.properties.label      "Properties">
 <!ENTITY cmd.properties.accesskey  "i">
 

--- a/browser/themes/linux/browser.css
+++ b/browser/themes/linux/browser.css
@@ -528,16 +528,17 @@ menuitem:not([type]):not(.menuitem-toolt
 }
 
 #menu_pageInfo,
 #context-viewinfo,
 #context-viewframeinfo {
   list-style-image: url("moz-icon://stock/gtk-info?size=menu");
 }
 
+#placesContext_open\:newprivatewindow,
 #privateBrowsingItem {
   list-style-image: url("chrome://browser/skin/Privacy-16.png");
 }
 
 #placesContext_show\:info {
   list-style-image: url("moz-icon://stock/gtk-properties?size=menu");
 }
 

--- a/browser/themes/linux/places/places.css
+++ b/browser/themes/linux/places/places.css
@@ -195,16 +195,21 @@ menuitem[cmd="cmd_selectAll"][disabled] 
 }
 
 #placesContext_open\:newwindow,
 menuitem[command="placesCmd_open:window"] {
   list-style-image: url("chrome://browser/skin/Toolbar-small.png");
   -moz-image-region: rect(0px 80px 16px 64px);
 }
 
+#placesContext_open\:newprivatewindow,
+menuitem[command="placesCmd_open:privatewindow"] {
+  list-style-image: url("chrome://browser/skin/Privacy-16.png");
+}
+
 #placesContext_open\:newtab,
 menuitem[command="placesCmd_open:tab"] {
   list-style-image: url("chrome://browser/skin/Toolbar-small.png");
   -moz-image-region: rect(0px 64px 16px 48px);
 }
 
 #placesContext_show\:info,
 menuitem[command="placesCmd_show:info"] {