--- a/browser/components/newtab/aboutwelcome/lib/AboutWelcomeDefaults.jsm
+++ b/browser/components/newtab/aboutwelcome/lib/AboutWelcomeDefaults.jsm
@@ -183,37 +183,43 @@ const DEFAULT_WELCOME_CONTENT = {
               description: {
                 string_id: "mr1-onboarding-theme-description-dark",
               },
             },
           ],
           variations: [
             {
               id: "soft",
-              label: "Soft",
+              label: {
+                string_id: "mr2-onboarding-colorway-label-soft",
+              },
               tooltip: {
                 string_id: "mr2-onboarding-theme-tooltip",
               },
               description: {
                 string_id: "mr2-onboarding-theme-description",
               },
             },
             {
               id: "balanced",
-              label: "Balanced",
+              label: {
+                string_id: "mr2-onboarding-colorway-label-balanced",
+              },
               tooltip: {
                 string_id: "mr2-onboarding-theme-tooltip",
               },
               description: {
                 string_id: "mr2-onboarding-theme-description",
               },
             },
             {
               id: "bold",
-              label: "Bold",
+              label: {
+                string_id: "mr2-onboarding-colorway-label-bold",
+              },
               tooltip: {
                 string_id: "mr2-onboarding-theme-tooltip",
               },
               description: {
                 string_id: "mr2-onboarding-theme-description",
               },
             },
           ],

--- a/browser/locales/en-US/browser/newtab/onboarding.ftl
+++ b/browser/locales/en-US/browser/newtab/onboarding.ftl
@@ -105,16 +105,21 @@ mr1-onboarding-import-primary-button-lab
 # This string will be used in cases where we can't detect the previous browser name.
 mr1-onboarding-import-primary-button-label-no-attribution = Import from previous browser
 mr1-onboarding-import-secondary-button-label = Not now
 
 mr2-onboarding-colorway-header = Life in color
 mr2-onboarding-colorway-subtitle = Vibrant new colorways. Available for a limited time.
 mr2-onboarding-colorway-primary-button-label = Save colorway
 mr2-onboarding-colorway-secondary-button-label = Not now
+mr2-onboarding-colorway-label-soft = Soft
+mr2-onboarding-colorway-label-balanced = Balanced
+# "Bold" is used in the sense of bravery or courage, not in the sense of
+# emphasized text.
+mr2-onboarding-colorway-label-bold = Bold
 
 # Automatic theme uses operating system color settings
 mr2-onboarding-theme-label-auto = Auto
 
 # This string will be used for Default theme
 mr2-onboarding-theme-label-default = Default
 
 mr1-onboarding-theme-header = Make it your own