--- a/browser/base/content/browser-social.js
+++ b/browser/base/content/browser-social.js
@@ -67,19 +67,21 @@ let SocialUI = {
   _providerReady: function SocialUI_providerReady() {
     // If we couldn't find a provider, nothing to do here.
     if (!Social.provider)
       return;
 
     this.updateToggleCommand();
 
     let toggleCommand = this.toggleCommand;
-    let label = gNavigatorBundle.getFormattedString("social.enable.label",
-                                                    [Social.provider.name]);
-    let accesskey = gNavigatorBundle.getString("social.enable.accesskey");
+    let brandShortName = document.getElementById("bundle_brand").getString("brandShortName");
+    let label = gNavigatorBundle.getFormattedString("social.toggle.label",
+                                                    [Social.provider.name,
+                                                     brandShortName]);
+    let accesskey = gNavigatorBundle.getString("social.toggle.accesskey");
     toggleCommand.setAttribute("label", label);
     toggleCommand.setAttribute("accesskey", accesskey);
 
     SocialToolbar.init();
     SocialShareButton.init();
     SocialSidebar.init();
   },
 
@@ -133,17 +135,17 @@ let SocialUI = {
     Social.lastEventReceived = now;
 
     // Enable the social functionality, and indicate that it was activated
     Social.active = true;
 
     // Show a warning, allow undoing the activation
     let description = document.getElementById("social-activation-message");
     let brandShortName = document.getElementById("bundle_brand").getString("brandShortName");
-    let message = gNavigatorBundle.getFormattedString("social.activated.message",
+    let message = gNavigatorBundle.getFormattedString("social.activated.description",
                                                       [Social.provider.name, brandShortName]);
     description.value = message;
 
     SocialUI.notificationPanel.hidden = false;
 
     setTimeout(function () {
       SocialUI.notificationPanel.openPopup(SocialToolbar.button, "bottomcenter topright");
     }.bind(this), 0);

--- a/browser/locales/en-US/chrome/browser/browser.properties
+++ b/browser/locales/en-US/chrome/browser/browser.properties
@@ -371,22 +371,22 @@ telemetryOptOutPrompt = %1$S sends infor
 fullscreen.entered=%S is now fullscreen.
 # LOCALIZATION NOTE (fullscreen.rememberDecision): displayed when we enter HTML5 fullscreen mode, %S is the domain name of the focused website (e.g. mozilla.com).
 fullscreen.rememberDecision=Remember decision for %S
 
 social.shareButton.tooltip=Share this
 social.shareButton.sharedtooltip=You shared this
 social.pageShared.label=Page shared
 
-# LOCALIZATION NOTE (social.enable.label): %S = Social networking provider
-social.enable.label=%S integration
-social.enable.accesskey=n
+# LOCALIZATION NOTE (social.toggle.label): %1$S is the name of the social provider, %2$S is brandShortName (e.g. Firefox)
+social.toggle.label=%1$S for %2$S
+social.toggle.accesskey=f
 
-# LOCALIZATION NOTE (social.enabled.message): %1$S is the name of the social provider, %2$S is brandShortName (e.g. Firefox)
-social.activated.message=%1$S integration with %2$S has been activated.
+# LOCALIZATION NOTE (social.activated.description): %1$S is the name of the social provider, %2$S is brandShortName (e.g. Firefox)
+social.activated.description=You've turned on %1$S for %2$S.
 
 # LOCALIZATION NOTE (social.error.message): %1$S is brandShortName (e.g. Firefox), %2$S is the name of the social provider
 social.error.message=%1$S is unable to connect with %2$S right now.
 social.error.tryAgain.label=Try Again
 social.error.tryAgain.accesskey=T
 social.error.ok.label=OK
 social.error.ok.accesskey=O
 social.error.closeSidebar.label=Close This Sidebar