--- a/mobile/build.mk
+++ b/mobile/build.mk
@@ -62,11 +62,14 @@ ifeq ($(OS_TARGET),WINCE)
 else
 	@$(MAKE) -C mobile/installer
 endif
 
 install::
 	@echo "Mobile can't be installed directly."
 	@exit 1
 
+upload::
+	@$(MAKE) -C mobile/installer upload
+
 ifeq ($(OS_TARGET),Linux)
 deb: installer
 endif

--- a/mobile/installer/Makefile.in
+++ b/mobile/installer/Makefile.in
@@ -158,8 +158,15 @@ VSINSTALLDIR ?= $(error VSINSTALLDIR not
 
 UNPACKAGE = $(LIBXUL_DIST)/xulrunner*$(PKG_SUFFIX)
 
 installer: stage-package package-xulrunner
 	$(NSINSTALL) -D $(DIST)/$(PKG_PATH)
 	cd $(DIST) && $(PYTHON) $(topsrcdir)/build/package/wince/make_wince_cab.py $(CABARGS) "$(VSINSTALLDIR)/SmartDevices/SDK/SDKTools/cabwiz.exe" "$(MOZ_PKG_DIR)" "$(MOZ_APP_DISPLAYNAME)" "$(PKG_PATH)$(PKG_BASENAME).cab" && $(ZIP) -r9D $(PACKAGE) $(MOZ_PKG_DIR) && echo "Installer $(PKG_PATH)$(PKG_BASENAME).cab created!"
 
 endif
+
+DEB_BUILD_ARCH = $(shell dpkg-architecture -qDEB_BUILD_ARCH)
+# package name comes from mobile/installer/debian/changelog.in
+DEB_PKG_NAME  = $(MOZ_PKG_APPNAME)_$(MOZ_APP_VERSION)_$(DEB_BUILD_ARCH).deb
+# relative to $(DIST)
+UPLOAD_EXTRA_FILES += ../mobile/$(DEB_PKG_NAME)
+

--- a/mobile/installer/debian/changelog.in
+++ b/mobile/installer/debian/changelog.in
@@ -1,5 +1,6 @@
+# if the naming changes please modify DEB_PKG_NAME in mobile/installer/Makefile.in as well
 fennec (@MOZ_APP_VERSION@)  unstable; urgency=low
 
   * Mozilla Nightly (Closes: #nnnn)  <nnnn is the bug number of your ITP>
 
  -- Mozilla fennec  <blassey@mozilla.com>  @MOZ_DEB_TIMESTAMP@