--- a/browser/components/loop/modules/MozLoopService.jsm
+++ b/browser/components/loop/modules/MozLoopService.jsm
@@ -117,17 +117,17 @@ XPCOMUtils.defineLazyServiceGetter(this,
 XPCOMUtils.defineLazyServiceGetter(this, "gWM",
                                    "@mozilla.org/appshell/window-mediator;1",
                                    "nsIWindowMediator");
 
 // Create a new instance of the ConsoleAPI so we can control the maxLogLevel with a pref.
 XPCOMUtils.defineLazyGetter(this, "log", () => {
   let ConsoleAPI = Cu.import("resource://gre/modules/devtools/Console.jsm", {}).ConsoleAPI;
   let consoleOptions = {
-    maxLogLevel: Services.prefs.getCharPref(PREF_LOG_LEVEL).toLowerCase(),
+    maxLogLevelPref: PREF_LOG_LEVEL,
     prefix: "Loop"
   };
   return new ConsoleAPI(consoleOptions);
 });
 
 function setJSONPref(aName, aValue) {
   let value = !!aValue ? JSON.stringify(aValue) : "";
   Services.prefs.setCharPref(aName, value);

--- a/browser/components/uitour/UITour.jsm
+++ b/browser/components/uitour/UITour.jsm
@@ -65,18 +65,17 @@ const SEENPAGEID_EXPIRY  = 8 * 7 * 24 * 
 
 // Prefix for any target matching a search engine.
 const TARGET_SEARCHENGINE_PREFIX = "searchEngine-";
 
 // Create a new instance of the ConsoleAPI so we can control the maxLogLevel with a pref.
 XPCOMUtils.defineLazyGetter(this, "log", () => {
   let ConsoleAPI = Cu.import("resource://gre/modules/devtools/Console.jsm", {}).ConsoleAPI;
   let consoleOptions = {
-    // toLowerCase is because the loglevel values use title case to be compatible with Log.jsm.
-    maxLogLevel: Services.prefs.getCharPref(PREF_LOG_LEVEL).toLowerCase(),
+    maxLogLevelPref: PREF_LOG_LEVEL,
     prefix: "UITour",
   };
   return new ConsoleAPI(consoleOptions);
 });
 
 this.UITour = {
   url: null,
   seenPageIDs: null,